EVENT STARTS IN
EVENT STARTS IN
01 : 05 : 53 : 50
01 : 05 : 53 : 50
01 : 05 : 53 : 50
Days
HRS
MIN
SEC
Free · No credit card needed
Live on Zoom · 3 sessions · 9 hours of live learning
Free · No credit card needed
Live on Zoom · 3 sessions · 9 hours of live learning
Free · No credit card needed
Live on Zoom · 3 sessions · 9 hours of live learning
Free 3-Day Virtual Event
Brief to
Brief to
Brand.
Brand.
Build a Complete Identity from Scratch in 3 Days.
Build a Complete Identity from Scratch in 3 Days.
Build a Complete Identity from Scratch in 3 Days.
A free virtual event by Ajeeb Design Fest. Three live sessions with Areeb Tariq where you build a real brand identity from a real brief step by step, live, alongside everyone else in the room.
A free virtual event by Ajeeb Design Fest. Three live sessions with Areeb Tariq where you build a real brand identity from a real brief step by step, live, alongside everyone else in the room.
A free virtual event by Ajeeb Design Fest. Three live sessions with Areeb Tariq where you build a real brand identity from a real brief step by step, live, alongside everyone else in the room.
22–24 June · 3PM–6PM Ireland Time
Free · No credit card needed
SHOW UP AND WALK AWAY WITH THESE
SHOW UP AND WALK AWAY WITH THESE
Three assets.
Yours to keep. Free.
The Brand Brief Questionnaire
The exact questions Areeb uses in his firstclient meeting. Walk into any client conversation knowing exactly what to askand why.
ASSET 01
The Brand Brief Questionnaire
The exact questions Areeb uses in his firstclient meeting. Walk into any client conversation knowing exactly what to askand why.
ASSET 01
The Case Study Template
A Figma template structured the way Ajeeb Studio presents identity work. Use it on every project from here on.
ASSET 02
The Case Study Template
A Figma template structured the way Ajeeb Studio presents identity work. Use it on every project from here on.
ASSET 02
The Client Pitch Deck Template
A framework for presenting three directions to a client rationale built in. Stop winging presentations. Start closing them.
ASSET 03
The Client Pitch Deck Template
A framework for presenting three directions to a client rationale built in. Stop winging presentations. Start closing them.
ASSET 03
The Brand Brief Questionnaire
The exact questions Areeb uses in his firstclient meeting. Walk into any client conversation knowing exactly what to askand why.
ASSET 01
The Case Study Template
A Figma template structured the way Ajeeb Studio presents identity work. Use it on every project from here on.
ASSET 02
The Client Pitch Deck Template
A framework for presenting three directions to a client rationale built in. Stop winging presentations. Start closing them.
ASSET 03
All three are free. All three are yours when you register.
All three are free. All three are yours when you register.
Without the process
Without the process
Without the process
$200
$200
$200
per project
per project
per project
With the process
With the process
With the process
$5,000+
$5,000+
$5,000+
per project
per project
per project
THE REAL PROBLEM
Most designers start designing before they understand th brand.
Most designers start designing before they understand the brand.
Most designers start designing before they understand th brand.
They open Illustrator before they ask a single strategic question. They pick colours before they know what the brand needs to feel like. They present logos before they can explain why.
That is the gap between a designer who charges $200 and one who charges $5,000. This event fixes the gap. In 3 days.
They open Illustrator before they ask a single strategic question. They pick colours before they know what the brand needs to feel like. They present logos before they can explain why.
That is the gap between a designer who charges $200 and one who charges $5,000. This event fixes the gap. In 3 days.
This event is free.
Reserve your spot before it fills.
22–24 June · 3PM–6PM Ireland Time · Live on Zoom · 3 Assets Included
No credit card needed · Completely free to attend
YOUR HOST & DOST
Hi. I'm Areeb.
Hi. I'm Areeb.
I run Ajeeb Studio from Kilkenny, Ireland. We've worked on projects for Spotify, Uber, Coke Studio, Red Bull, and brands across the Middle East and South Asia.
I run Ajeeb Studio from Kilkenny, Ireland. We've worked on projects for Spotify, Uber, Coke Studio, Red Bull, and brands across the Middle East and South Asia.
Over 5000+ designers have trained through the Ajeeb Bootcamp and Ajeeb TV. The most common thing I hear: I know how to design but I have no idea how to build a real brand from a brief.
Over 5000+ designers have trained through the Ajeeb Bootcamp and Ajeeb TV. The most common thing I hear: I know how to design but I have no idea how to build a real brand from a brief.
Areeb Tariq
Areeb Tariq
FOUNDER, AJEEB STUDIO
FOUNDER, AJEEB STUDIO
Listen to what our
members say
Fahad
Creative Designer
Ariba
Creative Designer
Sila
Creative Designer & Content Creator
Fariha
Visual Artist & Creative Designer
Momina Raza
Visual Artist & Creative Designer
Aman
Visual Designer
Saif Haq
Creative Designer
Arshan Tawhidi
Product Designer
Kanza
CEO & Founder of NVRMND Studios
Muhammad Saad Burki
Writer & Art Director
Laiba
Creative Designer
Abdullah Naseer
DP / Director & Video Editor
Khadija
Creative Designer
Fahad
Creative Designer
Laiba
Creative Designer
Kanza
CEO & Founder of NVRMND Studios
Momina Raza
Visual Artist & Creative Designer
Ariba
Creative Designer
Abdullah Naseer
DP / Director & Video Editor
Arshan Tawhidi
Product Designer
Aman
Visual Designer
Sila
Creative Designer & Content Creator
Fahad
Creative Designer
Arshan Tawhidi
Product Designer
Ariba
Creative Designer
Momina Raza
Visual Artist & Creative Designer
Laiba
Creative Designer
Aman
Visual Designer
WHAT HAPPENS EACH DAY
3 days. Build live.
Walk away with real work.
DAY 01 · Sunday 22 June
Think Before You Design.
Areeb walks through the Brand Brief Questionnaire live. The event brief is revealed and unpacked out loud. Areeb builds a moodboard from the brief live you build yours at the same time.
24 plus live sessions with Areeb: ($3,000+ value)
What questions to ask before opening any tool
Translating a brief into a clear visual direction
Building a moodboard that serves the brand
ASSIGNMENT
Post your moodboard and a one-line brand feeling. Tag @ajeebdesignfest for a reshare and shoutout.
DAY 02 · Monday 23 June
Build the Visual Identity.
Areeb builds the full visual identity live. Every decision explained, every choice tied to the brief. Colour palette, type system, logo exploration and lockups all of it, live, from scratch.
Choosing a colour palette from strategy not trend
Building a type system for brand personality
Exploring logo directions that are strategic
Creating lockups that work across applications
ASSIGNMENT
Share your color palette, type pairing, and one logo direction. Connect each choice back to the brief.
DAY 03 · Tuesday 24 June
Present It Like a Professional.
Knowing how to build it is one thing. Knowing how to present it is what gets you paid. Live showcase with honest feedback from Areeb. A preview of what 3 months in the bootcamp looks like.
Structuring a case study around your thinking
Presenting three brand directions with confidence
Writing rationale without over-explaining
Turning this into a premium portfolio piece
ASSIGNMENT
Post one slide from your case study or pitch
deck. Best submissions get featured on the
Ajeeb Studio page.
DAY 01 · Sunday 22 June
Think Before You Design.
Areeb walks through the Brand Brief Questionnaire live. The event brief is revealed and unpacked out loud. Areeb builds a moodboard from the brief live you build yours at the same time.
24 plus live sessions with Areeb: ($3,000+ value)
What questions to ask before opening any tool
Translating a brief into a clear visual direction
Building a moodboard that serves the brand
ASSIGNMENT
Post your moodboard and a one-line brand feeling. Tag @ajeebdesignfest for a reshare and shoutout.
DAY 02 · Monday 23 June
Build the Visual Identity.
Areeb builds the full visual identity live. Every decision explained, every choice tied to the brief. Colour palette, type system, logo exploration and lockups all of it, live, from scratch.
Choosing a colour palette from strategy not trend
Building a type system for brand personality
Exploring logo directions that are strategic
Creating lockups that work across applications
ASSIGNMENT
Share your color palette, type pairing, and one logo direction. Connect each choice back to the brief.
DAY 03 · Tuesday 24 June
Present It Like a Professional.
Knowing how to build it is one thing. Knowing how to present it is what gets you paid. Live showcase with honest feedback from Areeb. A preview of what 3 months in the bootcamp looks like.
Structuring a case study around your thinking
Presenting three brand directions with confidence
Writing rationale without over-explaining
Turning this into a premium portfolio piece
ASSIGNMENT
Post one slide from your case study or pitch
deck. Best submissions get featured on the
Ajeeb Studio page.
BY THE END OF DAY 3
A complete identity. Three assets. A process you can repeat forever.
01
A full brand identity built from a real brief, ready for your portfolio
01
A full brand identity built from a real brief, ready for your portfolio
02
The Brand Brief Questionnaire to use with every future client
02
The Brand Brief Questionnaire to use with every future client
03
The Case Study Template to present your work professionally
03
The Case Study Template to present your work professionally
04
The Client Pitch Deck Template to close clients with confidence
04
The Client Pitch Deck Template to close clients with confidence
05
Live feedback from Areeb on your work
05
Live feedback from Areeb on your work
06
A clear picture of what 3 months inside the bootcamp looks like
06
A clear picture of what 3 months inside the bootcamp looks like
This programme
creates impact
Honest feedback from students across our previous cohorts.
Honest feedback from students across our previous cohorts.
This programme is something I will carry with me throughout my design journey. Areeb is a phenomenal mentor whose expertise and depth of knowledge truly shine through every session. It not only strengthened my understanding of design fundamentals but also taught me how to use social media to build a personal brand and identity, which is incredibly valuable in today's world. I am deeply grateful to Areeb and cannot recommend this enough.
Arshan Tawhidi
Product Designer
I learned a lot by taking this programme. I got to learn and work on real brand case studies and also learn about how to present the identities professionally. Though I was not able to attend the live sessions due to my college assignments, but I did try to watch the recordings. The recordings were detailed and flexible for me to catch up the lessons I missed. The programme was no doubt a productive experience overall. I would enrol myself again to learn more stuff.
Muhammad Saad Burki
Student
It was a crazy experience overall, from thinking I cannot make a whole illustration in the last class, I guess that sums up my journey. The way I think now, the way my mindset has changed, the way I have clarity that I would not have had otherwise. All thanks goes to none other than Areeb. I will surely miss all their efforts. How he goes above and beyond to teach us is incredible. Only if more designers in Pakistan were like him, this industry would be somewhere else.
Hoorain Ilahi
Illustrator | Graphic Designer
The sessions were packed with creativity, insights, and practical lessons that opened up new ways of thinking about branding for me. Areeb was an incredible mentor. He was approachable, inspiring, and full of valuable knowledge. Just yesterday, I applied one of his pieces of advice during a client meeting, and it worked perfectly. Having that kind of first-hand learning from Areeb has set the tone for the next bootcamps, which I’ll definitely be attending. Plus, the community vibe made the experience even better; everyone was so supportive, curious, and genuinely passionate about design. In the end, I just want to say that I learned a lot, met amazing people, and left feeling more inspired than ever.
Syed Zain Hasan
Graphic Designer
I think Areeb is an amazing instructor. I learned a lot about branding and identity from the classes. Even though I'm an orthodontist, it was an extremely eye opening experience for me to learn about how there's so many aspects to creating a visual experience for the client and how brand identity can be expressed creatively.
Sultan Abdul Haseeb
Orthodontist
Joining the bootcamp was the best decision I ever took. I had been super confused about what my career path should be. After joining the bootcamp, I got clarity of my interests and learned how to showcase my talent and my work in public. I got the guts to start posting my portfolio on social sites and the response I got was really amazing. A few clients got in touch with me directly and I am currently working on their projects. I was sick of design jobs and how designers are treated in Pakistan. Joining the Bootcamp gave me the confidence to work on my own and make design decisions without anyone standing on my head. Taught me how to handle clients and how to propose new ideas so the client gets impressed and offers more work. So yeah! One of the best decisions of my life.
Khadeeja Zehra
Freelancer
Joining this programme has been such an eye opening experience for me, especially coming from a completely non design background. It gave me a solid foundation and the confidence to start thinking like a designer. I have learned so much in such a short time, from understanding design principles to applying them in real projects. Areeb was an incredible mentor, always supportive, patient, and ready to guide whenever I faced challenges. The hands on approach and consistent feedback really helped me grow both creatively and technically. I am truly grateful for this experience as it has sparked a whole new level of excitement and direction in my design journey.
Sana Mohammedy
Student
The bootcamp is packed with in-depth industry knowledge that every designer needs and a community of like-minded individuals! Rather than just learning how to use a software, we delved deeper into the core, behind-the-scenes aspects of branding such as research which was incredibly valuable. This experience has helped refine my design thinking and process, enabling me to create brand identities that not only look visually appealing but also connect with the right audience.
Alina Tosif
Graphic Designer
This programme is something I will carry with me throughout my design journey. Areeb is a phenomenal mentor whose expertise and depth of knowledge truly shine through every session. It not only strengthened my understanding of design fundamentals but also taught me how to use social media to build a personal brand and identity, which is incredibly valuable in today's world. I am deeply grateful to Areeb and cannot recommend this enough.
Arshan Tawhidi
Product Designer
Joining this programme has been such an eye opening experience for me, especially coming from a completely non design background. It gave me a solid foundation and the confidence to start thinking like a designer. I have learned so much in such a short time, from understanding design principles to applying them in real projects. Areeb was an incredible mentor, always supportive, patient, and ready to guide whenever I faced challenges. The hands on approach and consistent feedback really helped me grow both creatively and technically. I am truly grateful for this experience as it has sparked a whole new level of excitement and direction in my design journey.
Sana Mohammedy
Student
Joining the bootcamp was the best decision I ever took. I had been super confused about what my career path should be. After joining the bootcamp, I got clarity of my interests and learned how to showcase my talent and my work in public. I got the guts to start posting my portfolio on social sites and the response I got was really amazing. A few clients got in touch with me directly and I am currently working on their projects. I was sick of design jobs and how designers are treated in Pakistan. Joining the Bootcamp gave me the confidence to work on my own and make design decisions without anyone standing on my head. Taught me how to handle clients and how to propose new ideas so the client gets impressed and offers more work. So yeah! One of the best decisions of my life.
Khadeeja Zehra
Freelancer
The Ajeeb design bootcamp has been the best six weeks spent at my desk!! It was flexible and met my needs as a full time student, these classes provided the means for me to improve exponentially, both in terms of design and mindset. Saying I am a different person, as a designer, at the end of it would be an understatement, that's just how well this course worked for me! Everything from the classes, interactions with like-minded individuals, growing a network, feedback loops, practical lessons from projects, and an insider's view on branding, grew me as a creative. But most importantly this bootcamp allowed me to carve the direction I wanted to take my future design career towards, unlocking a newfound interest for brand identity design, which was the most exciting outcome of it all.
Eman Ahmed
Designer
It was a crazy experience overall, from thinking I cannot make a whole illustration in the last class, I guess that sums up my journey. The way I think now, the way my mindset has changed, the way I have clarity that I would not have had otherwise. All thanks goes to none other than Areeb. I will surely miss all their efforts. How he goes above and beyond to teach us is incredible. Only if more designers in Pakistan were like him, this industry would be somewhere else.
Hoorain Ilahi
Illustrator | Graphic Designer
I learned a lot by taking this programme. I got to learn and work on real brand case studies and also learn about how to present the identities professionally. Though I was not able to attend the live sessions due to my college assignments, but I did try to watch the recordings. The recordings were detailed and flexible for me to catch up the lessons I missed. The programme was no doubt a productive experience overall. I would enrol myself again to learn more stuff.
Muhammad Saad Burki
Student
The bootcamp is packed with in-depth industry knowledge that every designer needs and a community of like-minded individuals! Rather than just learning how to use a software, we delved deeper into the core, behind-the-scenes aspects of branding such as research which was incredibly valuable. This experience has helped refine my design thinking and process, enabling me to create brand identities that not only look visually appealing but also connect with the right audience.
Alina Tosif
Graphic Designer
I think Areeb is an amazing instructor. I learned a lot about branding and identity from the classes. Even though I'm an orthodontist, it was an extremely eye opening experience for me to learn about how there's so many aspects to creating a visual experience for the client and how brand identity can be expressed creatively.
Sultan Abdul Haseeb
Orthodontist
The sessions were packed with creativity, insights, and practical lessons that opened up new ways of thinking about branding for me. Areeb was an incredible mentor. He was approachable, inspiring, and full of valuable knowledge. Just yesterday, I applied one of his pieces of advice during a client meeting, and it worked perfectly. Having that kind of first-hand learning from Areeb has set the tone for the next bootcamps, which I’ll definitely be attending. Plus, the community vibe made the experience even better; everyone was so supportive, curious, and genuinely passionate about design. In the end, I just want to say that I learned a lot, met amazing people, and left feeling more inspired than ever.
Syed Zain Hasan
Graphic Designer
This bootcamp was an exceptional learning experience for me. I came in with a lot of scattered knowledge, things I understood individually but didn't know how to structure into a proper case study or present confidently to clients. This program helped me connect all those dots. Areeb was incredibly approachable and patient, always ready to answer my endless questions, and that made the learning process so smooth. One of the biggest takeaways for me was how supportive and welcoming the entire environment was. I felt comfortable, encouraged, and genuinely guided. I also got the chance to connect with the design community and discovered so many talented people, which was truly inspiring. What I loved most about this bootcamp is that your skill level doesn't matter, you grow naturally throughout the sessions. By the end, you not only learn new things but also understand your strengths and what makes your work stand out. Overall, it was an amazing experience.
Hoor Zubair
Designer
This programme is something I will carry with me throughout my design journey. Areeb is a phenomenal mentor whose expertise and depth of knowledge truly shine through every session. It not only strengthened my understanding of design fundamentals but also taught me how to use social media to build a personal brand and identity, which is incredibly valuable in today's world. I am deeply grateful to Areeb and cannot recommend this enough.
Arshan Tawhidi
Product Designer
I think Areeb is an amazing instructor. I learned a lot about branding and identity from the classes. Even though I'm an orthodontist, it was an extremely eye opening experience for me to learn about how there's so many aspects to creating a visual experience for the client and how brand identity can be expressed creatively.
Sultan Abdul Haseeb
Orthodontist
I learned a lot by taking this programme. I got to learn and work on real brand case studies and also learn about how to present the identities professionally. Though I was not able to attend the live sessions due to my college assignments, but I did try to watch the recordings. The recordings were detailed and flexible for me to catch up the lessons I missed. The programme was no doubt a productive experience overall. I would enrol myself again to learn more stuff.
Muhammad Saad Burki
Student
It was a crazy experience overall, from thinking I cannot make a whole illustration in the last class, I guess that sums up my journey. The way I think now, the way my mindset has changed, the way I have clarity that I would not have had otherwise. All thanks goes to none other than Areeb. I will surely miss all their efforts. How he goes above and beyond to teach us is incredible. Only if more designers in Pakistan were like him, this industry would be somewhere else.
Hoorain Ilahi
Illustrator | Graphic Designer
Joining this programme has been such an eye opening experience for me, especially coming from a completely non design background. It gave me a solid foundation and the confidence to start thinking like a designer. I have learned so much in such a short time, from understanding design principles to applying them in real projects. Areeb was an incredible mentor, always supportive, patient, and ready to guide whenever I faced challenges. The hands on approach and consistent feedback really helped me grow both creatively and technically. I am truly grateful for this experience as it has sparked a whole new level of excitement and direction in my design journey.
Sana Mohammedy
Student
The sessions were packed with creativity, insights, and practical lessons that opened up new ways of thinking about branding for me. Areeb was an incredible mentor. He was approachable, inspiring, and full of valuable knowledge. Just yesterday, I applied one of his pieces of advice during a client meeting, and it worked perfectly. Having that kind of first-hand learning from Areeb has set the tone for the next bootcamps, which I’ll definitely be attending. Plus, the community vibe made the experience even better; everyone was so supportive, curious, and genuinely passionate about design. In the end, I just want to say that I learned a lot, met amazing people, and left feeling more inspired than ever.
Syed Zain Hasan
Graphic Designer
3 days. 9 hours of live value. Completely free.
Just three live sessions where you build a real brand identity from scratch alongside Areeb and walk away with real work and three assets in your toolkit.
No credit card · No catch · Completely free
Show up. Build live. Walk away wit real work.
✓ No credit card
✓ Completely free
✓ Live on Zoom
✓ 3 assets included
A 3-month bootcamp for designers ready to go professional. Master identity design end to end and build the business behind it.
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